Market & Constituency Surveys For Private Schools & Non-Profits
We Take the "Guesswork" Out of What Students and Parents Find Beneficial or Lacking in Your School by Using Our Survey
While the well being of a private school is ultimately the responsibility of the Board of Governors, there are a variety of stakeholder groups who are interested in and share in the day-to-day well-being of your school, including: parents, alumni/ae, staff, faculty, and community members who understand the school's educational and economic importance.
Whether in anticipation of a major fundraising campaign, a strategic plan, or to improve the school's connection with its constituency, an independent and professionally conducted survey can serve a most valuable purpose.
HEG’s survey can reveal the reasons behind families' decisions in areas that impact your enrollment, donations, and perceptions of school operations and management. We find that families are more willing to share their perceptions more openly with a third party than with someone at your school. A school's view of itself and its performance in serving its community can be very different from how the marketplace perceives the school. HEG’s surveys can offer critical insights into what your constituency sees as your school’s strengths, areas for improvement, and priorities, allowing you to gain a greater understanding of your market's needs and wants.
Types Of Surveys
We customize our surveys to reveal what you need to know. Provided below is an overview of our survey options.
1). Current Student and Parent Survey: Reveal significant attitudes and perceptions from this constituent group to help your strategic planning and marketing strategies. You can use it as an Exit Survey to determine reasons a student/family decided to leave your school prior to graduation, so you can identify trends and concerns, and address them.
2). Alumni/ae Survey: Gather feedback from your graduates on the education and opportunities provided by your school, and the perceived value versus tuition cost. This is invaluable for your fundraising campaigns.
3. Faculty/Administration Survey: Employee morale has a significant influence on your school’s working climate and ultimately the educational quality of your programs. The survey examines your staff's current level of satisfaction with their compensation and benefits package.
4). Board of Governors Survey: Your trustees are provided a confidential Online Board Self-Assessment Survey that analyzes critical governance issues. The in-depth survey questionnaire identifies the strengths, weaknesses, opportunities, and threats to the board’s performance. The survey assesses and fine-tunes your board’s performance by identifying critical issues that hinder performance. You receive an exhaustive 360° online Board Performance Self-Assessment Survey based on years of research that assesses your board’s performance versus established pillars of exceptional boards. You receive a profile of your board’s performance based on candid, confidential responses to the survey, which in turn guides fine-tuning the board’s role and performance. This will help your board function more effectively and contribute to your organization’s improved performance and its overall mission. Allow board members to candidly discuss and reach a consensus on essential issues surrounding governance, laying the groundwork for improvement in board performance. You receive a “Summative Board Performance Report,” providing a comprehensive overview of the board’s survey results.
5) Head of School Evaluation Survey: Effective Boards recognize that they need to evaluate the Head of School annually. This confidential survey allows board members to evaluate the overall effectiveness of the Head of School in meeting their annual goals and in performing day-to-day tasks, such as program management, fundraising, and Board-Head relations. The Head of School Assessment Survey evaluates a Head’s performance against twelve key competencies. The approach utilizes a 360 degree process to rate the performance by people who know something about the Head and their work. The Head completes their own self-assessment, which is compared against feedback from the Board and colleagues, including direct reports, administration, staff, parents, or other stakeholders. In fact, anybody whose opinion you seek and who is familiar with the Head’s work can be included in the feedback process. This multi-source approach can provide real insight into how different groups perceived the level of performance for the Head. The final report provides a statistical breakdown of the Head’s performance, from their own perceptions to those of those around them. The 360 feedback report is presented in straightforward, easy-to-understand sections.
Our objective, third-party approach ensures that you achieve the highest response rate possible for your survey, as respondent anonymity is maintained. All of the surveys are completed online to gather the most comprehensive, real-time data. The surveys are conducted in a professional manner, designed to put your community at ease and encourage you to provide maximum feedback. After analyzing the survey responses, we provide a comprehensive report on the findings and offer actionable advice.
Our reports include:
- Data Summary: charts, tables, and graphs of the data that can be used as your working document for decision-making
- Data Supplement: a complete list of responses to the questions asked
- Data Analysis: a written report of our recommendations on the key issues facing your school
Benefit to You
Our solid background in private school management enables HEG to identify strengths and pinpoint weaknesses, and share trends with you. Each of our surveys provides confidentially gathered data and a detailed analysis in a written report that guides you in your school’s decision-making.
Next Step
If you are interested in our private school survey services and would like to receive written materials about HEG, or if you would like to discuss your specific needs, please contact HEG directly to learn more about our services. You can set this up by sending an email to info@halladayeducationgroup.com or calling directly at +1-800-687-1492. We invite you to continue browsing our website.
