Market~Feasibility Study + Business Plan | New Private School | Consultant
A Market~Feasibility Study And Business Plan Is Critical To Your New Private School’s
you for contacting our firm about our market~feasibility study and business plan
services. Our team at HEG is the global leader in school formation and
management, having been involved in developing more than 100 private schools in
the USA, Canada, and internationally. We understand the fundamentals needed to develop
a successful school from the ground up, and can provide customized ‘turn-key’
services for K-12 and/or Post-Secondary school formation. Our firm is experienced with developing for-profit and non-profit private K-12 schools, with specialized programming in: International Baccalaureate, British, Canadian, US, Australian, co-ed, single gender, university preparatory, special needs, elite sports, equestrian, day, boarding, religious, non-sectarian, new land developments and cities, and more.
market~feasibility study and business plan is a critical starting point and foundation for the
development of your private school. Our firm has been involved in developing market~feasibility
studies and business plans for hundreds of school projects in most countries
and school types and have an experienced team in place to support your group;
be it for-profit or non-profit.
market~feasibility study and business planning approach quantifies start-up capital
requirements and operational budget, break-even point, IRR, the feasibility of the school model in your market,
enrollment projections, facility/site requirements, determination of the purpose and direction of the
school, educational philosophy, human resource requirements, and conveyance of the proposition to your founding
group. We formalize your educational, operational, and business model, and quantify enrollment projections, capital needed to open the school, and your five year budget to determine when you break-even, and your internal rates of return and pay-down to investors.
rationale behind the market~feasibility study and business plan is to consolidate
the scope of your formation project through an extensive onsite business case
analysis to identify key elements and costs associated with developing your school
and tasks associated with start-up. Upon conclusion of this process, we can
better determine what you need to do next and the project’s feasibility. Our
four-step development model follows these stages:
Study and Business Plan
of School Formation Plan
Management, & Ongoing Support
market~feasibility study and business plan typically requires members of our
firm to conference with your team as part of our in-depth fieldwork to
understand your educational model, proposed site(s), competition in your market(s),
and the purpose and direction for your new school. We will then analyze and
quantify the market for your proposed school, provide an overview of start-up and
operational costs, and summary of the critical elements needed for development.
The process allows HEG to evaluate your project’s capacity, market demand, facility
requirements, location(s), enrolment, costing and financial projections, and optimal
of the Market/Feasibility Study and Business Plan
will determine the critical elements needed for the formation of your school
starting with the market/feasibility study and financial projections within the
business plan, focusing on the following objectives:
of the purpose and direction for the new school’s:
and mission statements;
philosophy and values;
requirements and licensing;
combinations of grades for each stage of formation;
training, and human resource considerations;
team, governance model, organizational chart, and personnel needs;
benchmarks, and services for each stage of formation;
of the business case including assessment of the market opportunity and value
of the school to be developed;
costs/assumptions for the start-up budget and five-year financial plan;
the corporate structure and/or investment/funding;
target market, enrollment projections, marketing, and admissions plan;
project management timelines and milestones;
proposed facility requirements and suitable location(s) of the school;
issues/strategies to ensure successful start-up and operation of the school;
a Business Plan that provides an Executive Report, recommendations, and cost
profile with an overview of demand for the proposed school, costs, and
‘blueprint’ for moving forward.
objectives of the business plan include:
a summary of the viability of the project(s), including key measures for investors
(e.g., IRR, break-even point or other appropriate measures of project value)
and for lenders/donors (e.g., coverage ratios to show the project’s ability to
support debt). The financial model will include sensitivity analysis to take
into considerations variability in the key project assumptions;
a concise presentation in coil-bound hard copy and a CD to the Client with a
PDF and MSWord version format presenting HEG’s findings, conclusions, and
recommendations concerning the subject school project(s). The following topic
headings provide an overview of the expected:
Strategy for Tuition
Facilities, and FF&E
Financial Statements, and Budgets (Payroll, Capital Contributions, Financial
Statement, IRR, Income Tax Loss Carry-Forward, Development Costs, Revenue,
Procurement, Depreciation and Amortization, Administration Costs, Physical Plan
and Maintenance Costs, Land Acquisition and Mortgage
What Others Say About Our Formation Services
"Pleased with the professionalism of
HEG’s consultants and the quality of the work delivered..."
Our project is the start-up of a new PreK-12 International
Baccalaureate School in the city of Panama. HEG was initially hired by
our group to carry out the Feasibility Study and Business Plan, which
included the analysis of local market conditions to set up the school,
analysis of market demand based on the study's results, financial
projections of the entire operation for a 10-year period, plus all
activities required to prepare the new school for operation. The
feasibility study included guidance regarding our school's mission and
vision statements, and educational philosophy, as well as human resource
requirements, organizational structure, etc. The final deliverable is a
very complete report that covers all aspects of new school development
requirements, which is of high enough calibre for presentation to banks,
investors, and others required for the implementation phase of the
Our group is very pleased with the professionalism of
HEG’s consultants and the quality of the work delivered. The feasibility study
stage required Doug Halladay and another member of his team to travel to Panama
twice – where we had very productive work sessions with our group and were
fortunate to have a good working relation with HEG at all times. In addition to
the visits, we had regularly scheduled teleconferences as the study advanced
and everything worked out well. We feel that the investment was definitely
worthwhile as we were able to receive guidance and advice from experts in the
field, including people who have started-up and owned their own schools. The end-product received from HEG has been very
valuable to our group. The feasibility study and business plan developed by HEG
provides us additional credibility from experts in the field, given HEG’s
extensive experience with top quality schools internationally.
In a nutshell, when we sit down to present our project
to financial advisors and land developers, and they review our Business Plan,
they immediately conclude that we have done our homework, and thus our project
is moving along swiftly.
We are now at the Project Implementation Phase and
finalizing financial arrangements to proceed with school formation activities,
including retaining HEG as our advisor for the implementation stage. I would
definitely recommend HEG without hesitation. Their expertise in planning and
managing top international private schools is very valuable when sitting down
to define what your projects needs are, especially in the financial aspects of
The Metropolitan School of Panama
Panama City, Panama
Recent Market/Feasibility Study and Business Plan Projects:
STUDY AND BUSINESS PLAN FOR A NEW INDEPENDENT GRADES 9-12 PREP SCHOOL –
TORONTO, CANADA: HEG was retained to complete a full phone Feasibility Study
and Business Plan for a new Grades 9-12 University Preparatory
Private School formation project in Toronto, Ontario.
FEASIBILITY STUDY & BUSINESS PLAN FOR A BRANCH INTERNATIONAL SCHOOL
- OMAN: HEG was retained to complete a Feasibility Study and Business Plan for
the development of a branch International Accredited School in Oman.
MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE K-12 SCHOOL –
VANCOUVER, CANADA: HEG was retained to complete a full Market Study and
Business Plan for a new Non-Profit Canadian Private PreK-12 School in
MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH
SCHOOL – BRITISH COLUMBIA: HEG was retained to complete a full Market Study and
Business Plan for a new For-Profit International Private High School in B.C.
MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH
SCHOOL – SAN DIEGO, CALIFORNIA: HEG was retained to complete a full Market
Study and Business Plan for a new For-Profit International High School in
STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL SCHOOL – LUANDA,
ANGOLA: HEG was retained to complete a full Market Study and Business Plan for
a new For-Profit International Private PreK-12 School in Angola.
STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL - TEXAS:
HEG was retained to complete a full Market Study and Business Plan for a new
Non-Profit International Private High School in Dallas, Texas.
PLAN FOR A CANADIAN INTERNATIONAL SCHOOL –SAUDI ARABIA: HEG was retained to
support the development of a business plan for submission to an investment
group to start a new private for-profit PreK-12 Canadian (British Colombia)
international IB school in Riyadh, Saudi Arabia.
STUDY & BUSINESS PLAN FOR A US INTERNATIONAL SCHOOL - GCC REGION: HEG was
approached to implement a Feasibility Study and Business Plan for a proposed US
International Accredited School in Egypt.
STUDY & DEVELOPMENT OF K-12 PRIVATE SCHOOL SYSTEM FOR THE NEW PLANNED CITY
- MASDAR IN ABU DHABI, UAE: HEG was retained to advise on the development of a
K-12 private school system and stand-alone private school for the new planned
city of Masdar in Abu Dhabi, UAE.
PLAN FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL – AL AIN, UAE: HEG was
retained to develop a detailed start-up and operational business plan for a new
K-12 BC-certified offshore school in Al Ain, UAE.
STUDY ON SMALL SCHOOL ISSUES IN SAUDI ARABIA –SAUDI ARABIA: HEG was retained by
a major consulting firm in KSA to complete a research comparative study on
small school issues to Saudi Arabia.
PLAN FOR A PRIVATE RELIGIOUS HIGH SCHOOL – FLORIDA: HEG has been retained to
implement a Business Plan for a new all-boys Grade 9-12 Independent Orthodox
High School in Boca Raton, Florida, U.S.A.
STUDY & BUSINESS PLAN FOR A PRIVATE TRIBAL SCHOOL – ALABAMA, USA: HEG has
been retained to implement a Feasibility Study and Business Plan for a new
co-ed PreK-12 Tribal Private School in Atmore, Alabama, USA.
STUDY & BUSINESS PLAN - MAUI HAWAII, USA: HEG was commissioned to implement
a Feasibility Study and Business Plan for a new University Preparatory High
School in Maui, Hawaii. HEG will also support starting the school.
PLAN DEVELOPMENT- ONTARIO, CANADA: HEG was commissioned to develop a
comprehensive business plan for a new University Preparatory Day-Boarding
Multi-Sport Elite High School in Toronto, Ontario, Canada.
PLAN FOR A BRITISH COLUMBIA CERTIFIED SPORTS ACADEMY - VANCOUVER, BC: HEG
completed a detailed start-up and operational business plan for a new K-12
BC-certified sports academy in Vancouver, BC.
STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL PREK-9 IB SCHOOL -
MALAYSIA: HEG was retained to complete a full Market Study and Business Plan
for a new PreK-9 International Private IB School formation project in
STUDY FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL - BEIJING, CHINA: HEG
was retained to oversee starting a K-12 BC-certified offshore school in
PLAN FOR AN INTERNATIONAL SCHOOL – SINGAPORE: HEG was retained to support the
development of a business plan for submission to the government of Singapore to
start a new private for-profit K-12 international IB school.
STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL K-12 IB SCHOOL
FORMATION PROJECT - PANAMA: HEG was retained to complete a full Feasibility Study
and Business Plan for a new K-12 International Private IB School
formation project in Panama City, Panama.
Your Next Step
If you are interested in our private school
consulting services and would like to receive written material about
HEG, or would like to discuss your particular needs, please contactDoug Halladay directly to find out more about our services. You can set this up by sending him an email to firstname.lastname@example.org or calling directly at 1-604-868-0002.We also invite you to continue browsing my web site by clicking on Our Service.