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Market~Feasibility Study + Business Plan | New Private School | Consultant

A Market~Feasibility Study And Business Plan Is Critical To Your New Private School’s Success

Thank you for contacting our firm about our market~feasibility study and business plan services. Our team at HEG is the global leader in school formation and management, having been involved in developing more than 100 private schools in the USA, Canada, and internationally. We understand the fundamentals needed to develop a successful school from the ground up, and can provide customized ‘turn-key’ services for K-12 and/or Post-Secondary school formation. Our firm is experienced with developing for-profit and non-profit private K-12 schools, with specialized programming in: International Baccalaureate, British, Canadian, US, Australian, co-ed, single gender, university preparatory, special needs, elite sports, equestrian, day, boarding, religious, non-sectarian, new land developments and cities, and more.

A market~feasibility study and business plan is a critical starting point and foundation for the development of your private school. Our firm has been involved in developing market~feasibility studies and business plans for hundreds of school projects in most countries and school types and have an experienced team in place to support your group; be it for-profit or non-profit.

Our market~feasibility study and business planning approach quantifies start-up capital requirements and operational budget, break-even point, IRR, the feasibility of the school model in your market, enrollment projections, facility/site requirements, determination of the purpose and direction of the school, educational philosophy, human resource requirements, and conveyance of the proposition to your founding group. We formalize your educational, operational, and business model, and quantify enrollment projections, capital needed to open the school, and your five year budget to determine when you break-even, and your internal rates of return and pay-down to investors.

The rationale behind the market~feasibility study and business plan is to consolidate the scope of your formation project through an extensive onsite business case analysis to identify key elements and costs associated with developing your school and tasks associated with start-up. Upon conclusion of this process, we can better determine what you need to do next and the project’s feasibility. Our four-step development model follows these stages:

  1. Market Study and Business Plan
  2. School Development Plan
  3. Implementation of School Formation Plan
  4. Operation, Management, & Ongoing Support

 market feasibility study and business plan

This market~feasibility study and business plan typically requires members of our firm to conference with your team as part of our in-depth fieldwork to understand your educational model, proposed site(s), competition in your market(s), and the purpose and direction for your new school. We will then analyze and quantify the market for your proposed school, provide an overview of start-up and operational costs, and summary of the critical elements needed for development. The process allows HEG to evaluate your project’s capacity, market demand, facility requirements, location(s), enrolment, costing and financial projections, and optimal market.

Objectives of the Market/Feasibility Study and Business Plan

HEG will determine the critical elements needed for the formation of your school starting with the market/feasibility study and financial projections within the business plan, focusing on the following objectives:

Consolidation of the purpose and direction for the new school’s:

  • Vision and mission statements;
  • Educational philosophy and values;
  • Educational program(s);
  • Accreditation requirements and licensing;
  • Potential combinations of grades for each stage of formation;
  • Staffing, training, and human resource considerations;
  • Infrastructure requirements;
  • Funding requirements;
  • Management team, governance model, organizational chart, and personnel needs;
  • Timelines, benchmarks, and services for each stage of formation;
  • Review of the business case including assessment of the market opportunity and value of the school to be developed;
  • Financial costs/assumptions for the start-up budget and five-year financial plan;
  • Determine the corporate structure and/or investment/funding;
  • Determine target market, enrollment projections, marketing, and admissions plan;
  • Determine project management timelines and milestones;
  • Determine proposed facility requirements and suitable location(s) of the school;
  • Address issues/strategies to ensure successful start-up and operation of the school;
  • Develop a Business Plan that provides an Executive Report, recommendations, and cost profile with an overview of demand for the proposed school, costs, and ‘blueprint’ for moving forward.

 market-feasibility study and business plan

Business Plan

The objectives of the business plan include:

  • Provide a summary of the viability of the project(s), including key measures for investors (e.g., IRR, break-even point or other appropriate measures of project value) and for lenders/donors (e.g., coverage ratios to show the project’s ability to support debt). The financial model will include sensitivity analysis to take into considerations variability in the key project assumptions;
  • Prepare a concise presentation in coil-bound hard copy and a CD to the Client with a PDF and MSWord version format presenting HEG’s findings, conclusions, and recommendations concerning the subject school project(s). The following topic headings provide an overview of the expected:
  • Executive Summary
  • Business Description
  • Pricing Strategy for Tuition
  • Positioning And Competition
  • Admissions And Enrollment
  • Human Resources
  • School Formation Overview
  • Location, Facilities, and FF&E
  • Detailed Proformas, Financial Statements, and Budgets (Payroll, Capital Contributions, Financial Statement, IRR, Income Tax Loss Carry-Forward, Development Costs, Revenue, Procurement, Depreciation and Amortization, Administration Costs, Physical Plan and Maintenance Costs, Land Acquisition and Mortgage
What Others Say About Our Formation Services

 
"Pleased with the professionalism of HEG’s consultants and the quality of the work delivered..."

Our project is the start-up of a new PreK-12 International Baccalaureate School in the city of Panama. HEG was initially hired by our group to carry out the Feasibility Study  and Business Plan, which included the analysis of local market conditions to set up the school, analysis of market demand based on the study's results, financial projections of the entire operation for a 10-year period, plus all activities required to prepare the new school for operation. The feasibility study included guidance regarding our school's mission and vision statements, and educational philosophy, as well as human resource requirements, organizational structure, etc. The final deliverable is a very complete report that covers all aspects of new school development requirements, which is of high enough calibre for presentation to banks, investors, and others required for the implementation phase of the project.

Our group is very pleased with the professionalism of HEG’s consultants and the quality of the work delivered. The feasibility study stage required Doug Halladay and another member of his team to travel to Panama twice – where we had very productive work sessions with our group and were fortunate to have a good working relation with HEG at all times. In addition to the visits, we had regularly scheduled teleconferences as the study advanced and everything worked out well. We feel that the investment was definitely worthwhile as we were able to receive guidance and advice from experts in the field, including people who have started-up and owned their own schools. The end-product received from HEG has been very valuable to our group. The feasibility study and business plan developed by HEG provides us additional credibility from experts in the field, given HEG’s extensive experience with top quality schools internationally.

In a nutshell, when we sit down to present our project to financial advisors and land developers, and they review our Business Plan, they immediately conclude that we have done our homework, and thus our project is moving along swiftly.

We are now at the Project Implementation Phase and finalizing financial arrangements to proceed with school formation activities, including retaining HEG as our advisor for the implementation stage. I would definitely recommend HEG without hesitation. Their expertise in planning and managing top international private schools is very valuable when sitting down to define what your projects needs are, especially in the financial aspects of the operation.

H. Ramirez

Founding Director

The Metropolitan School of Panama

Panama City, Panama


Recent Market/Feasibility Study and Business Plan Projects:

  • FEASIBILITY STUDY AND BUSINESS PLAN FOR A NEW INDEPENDENT GRADES 9-12 PREP SCHOOL – TORONTO, CANADA: HEG was retained to complete a full phone Feasibility Study and Business Plan for a new Grades 9-12 University Preparatory Private School formation project in Toronto, Ontario. 
  • FEASIBILITY STUDY & BUSINESS PLAN FOR A BRANCH INTERNATIONAL SCHOOL - OMAN: HEG was retained to complete a Feasibility Study and Business Plan for the development of a branch International Accredited School in Oman.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE K-12 SCHOOL – VANCOUVER, CANADA: HEG was retained to complete a full Market Study and Business Plan for a new Non-Profit Canadian Private PreK-12 School in Vancouver.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL – BRITISH COLUMBIA: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International Private High School in B.C.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL – SAN DIEGO, CALIFORNIA: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International High School in California.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL SCHOOL – LUANDA, ANGOLA: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International Private PreK-12 School in Angola.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL - TEXAS: HEG was retained to complete a full Market Study and Business Plan for a new Non-Profit International Private High School in Dallas, Texas.
  • BUSINESS PLAN FOR A CANADIAN INTERNATIONAL SCHOOL –SAUDI ARABIA: HEG was retained to support the development of a business plan for submission to an investment group to start a new private for-profit PreK-12 Canadian (British Colombia) international IB school in Riyadh, Saudi Arabia.
  • FEASIBILITY STUDY & BUSINESS PLAN FOR A US INTERNATIONAL SCHOOL - GCC REGION: HEG was approached to implement a Feasibility Study and Business Plan for a proposed US International Accredited School in Egypt.
  • FEASIBILITY STUDY & DEVELOPMENT OF K-12 PRIVATE SCHOOL SYSTEM FOR THE NEW PLANNED CITY - MASDAR IN ABU DHABI, UAE: HEG was retained to advise on the development of a K-12 private school system and stand-alone private school for the new planned city of Masdar in Abu Dhabi, UAE.
  • BUSINESS PLAN FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL – AL AIN, UAE: HEG was retained to develop a detailed start-up and operational business plan for a new K-12 BC-certified offshore school in Al Ain, UAE.
  • RESEARCH STUDY ON SMALL SCHOOL ISSUES IN SAUDI ARABIA –SAUDI ARABIA: HEG was retained by a major consulting firm in KSA to complete a research comparative study on small school issues to Saudi Arabia.
  • BUSINESS PLAN FOR A PRIVATE RELIGIOUS HIGH SCHOOL – FLORIDA: HEG has been retained to implement a Business Plan for a new all-boys Grade 9-12 Independent Orthodox High School in Boca Raton, Florida, U.S.A.
  • FEASIBILITY STUDY & BUSINESS PLAN FOR A PRIVATE TRIBAL SCHOOL – ALABAMA, USA: HEG has been retained to implement a Feasibility Study and Business Plan for a new co-ed PreK-12 Tribal Private School in Atmore, Alabama, USA.
  • FEASIBILITY STUDY & BUSINESS PLAN - MAUI HAWAII, USA: HEG was commissioned to implement a Feasibility Study and Business Plan for a new University Preparatory High School in Maui, Hawaii. HEG will also support starting the school.
  • BUSINESS PLAN DEVELOPMENT- ONTARIO, CANADA: HEG was commissioned to develop a comprehensive business plan for a new University Preparatory Day-Boarding Multi-Sport Elite High School in Toronto, Ontario, Canada.
  • BUSINESS PLAN FOR A BRITISH COLUMBIA CERTIFIED SPORTS ACADEMY - VANCOUVER, BC: HEG completed a detailed start-up and operational business plan for a new K-12 BC-certified sports academy in Vancouver, BC.
  • MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL PREK-9 IB SCHOOL - MALAYSIA: HEG was retained to complete a full Market Study and Business Plan for a new PreK-9 International Private IB School formation project in Malaysia. 
  • MARKET STUDY FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL - BEIJING, CHINA: HEG was retained to oversee starting a K-12 BC-certified offshore school in Beijing, China.
  • BUSINESS PLAN FOR AN INTERNATIONAL SCHOOL – SINGAPORE: HEG was retained to support the development of a business plan for submission to the government of Singapore to start a new private for-profit K-12 international IB school.
  • FEASIBILITY STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL K-12 IB SCHOOL FORMATION PROJECT - PANAMA: HEG was retained to complete a full Feasibility Study and Business Plan for a new K-12 International Private IB School formation project in Panama City, Panama.  
 
Your Next Step

If you are interested in our private school consulting services and would like to receive written material about HEG, or would like to discuss your particular needs, please contact Doug Halladay directly to find out more about our services. You can set this up by sending him an email to info@halladayeducationgroup.com or calling directly at 1-604-868-0002. We also invite you to continue browsing my web site by clicking on Our Service.

    Email: info@halladayeducationgroup.com
   Phone: 1-604-868-0002
   Fax:1-866-472-8737
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