International Student Recruiting

We Can Help You To Develop A Marketing Plan to Recruit International Students For Private or Public Schools

It's Time To Globalize Your Private or Public School District

We can assist your school in developing an internationally minded ethos through its international student recruiting strategies, curriculum, co-curriculum, and activities throughout the school community.

What Is an International Program and Internation Student Recruiting?

But what is an international program and where do you start?

• Providing International students the combination of an education with the opportunity to live and travel in a new country
• Promotion and marketing of your school as a destination for International students
• This includes programs such as:
  • One year or one semester ESL programs
  • High School graduation for fully integrated International students
  • Short-term programs; Summer/Winter school programs
  • Exchange programs
  • Travel programs
  • Sister school programs

Advantages of International Student Recruiting for Your School

• Enhances the overall educational value for students - appreciation and understanding of other cultures, lifelong global friendships
• Positive profit center for tuition revenue
• Diversifies recruiting market - reduces the impact of regional economic cycles
• Expands fundraising profile
• Establishes exchange programs for students/staff

Effective International Programs

• Enable students to choose from short and long term integrated programs from elementary education through to secondary levels
• Promotes a flexible, accessible, and internationally oriented system of education (ESL, AP, IB)
• Have highly qualified and experienced instructors
• Ensures a quality learning experience in a spectacular Canadian setting
• Fosters multiculturalism and a global perspective
• Assists international students through a variety of on campus services and student support centre

Where HEG Can Help You Put Together Your Marketing Strategies To Recruit International Students

HEG has years of experience in starting and maintaining international programs for schools. We can assist you:

• Develop your Vision
• Assess current your status - perform an analysis of your school's strengths, weaknesses, opportunities, and trends/threats (SWOT's analysis)
• Perform a competitive analysis of your market
• Identify where you are now and where you want to be
• Develop goals and tasks to achieve mission/vision; noting how to overcome your weaknesses, utilizing your strengths, keeping an eye on emerging trends and threats, maximizing enrollment and revenues
• Identify the number of students per year
• Determine targets for Global markets
• Cost and type of promotional materials
• ESL Program and Support Programs
• Marketing plan
• Public relations plan
• Establish your action plan (e.g., tasks, timelines, staff, costs, deliverable)
• Identify the impact on other programs as well as the school in general
• Identify short- and long-term markets
• Develop budget (10-13% of Gross Revenues)
• Develop recruiting calendar
• Identify resources needed

Benefit To You

By developing an international program at your school you provide International students the combination of an education with the opportunity to live and travel in a new country, promotion and marketing of your school as a destination for International students, and the additional revenue to cost that it provides though additional fees.

To your success, Douglas Halladay, B.A., B.ED. M.A. President and Founder Halladay Education Group Inc.

P.S. As a token of my appreciation, I’d like to sign you up for my bi-monthly Inner Circle Newsletter . I'll send you 100's of tips and ideas that will transform your organization, supercharge your board, focus your school, maximize your organization, and show you how to start your own school. Simply click here and you will be subscribed INSTANTLY.

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